Dan Ferrisi, writing for the Music & Sound Retailer: The Music & Sound Retailer has been made aware of major news from Fender Musical Instruments Corp., the iconic brand located in Scottsdale AZ. The Retailer has learned that, although no specific timetable has been established, the company is preparing plans to sell its “Fender” brand products direct. This development … [Read more...]
Oz Noy – Twisted Blues Vol. 2
Guitarist Oz Noy has released Twisted Blues Vol. 2, which is, as the name implies, a follow up to his last album, Twisted Blues Vol. 1. Like that album, Vol. 2 features Noy's unique blend of jazz, blues, funk, and rock with the help of a few special guests. If you're into instrumental guitar music, I think you'll like this album. Laying the foundation for the album is Noy's … [Read more...]
The Story Behind Fender’s “You Won’t Part with Yours Either” 1965 Ad Campaign
This is an interesting behind-the-scenes look at the making of Fender's 1965 "You Won't Part with Yours Either" ad campaign featuring the Fender Jaguar: Jon Martin and Randy Nauert discuss shooting the iconic Fender Jaguar ad in 1965- "Newport, June 1965. Fender Guitars was launching their famous, 'You wouldn't part with yours, either!' campaign and hired me to get this … [Read more...]
Fender Reclaimed Wood Guitars
Fender has recently introduced an interesting new limited series of guitars that are made from old-growth pine and redwood timbers: RECLAIMED EASTERN PINE The Fender Eastern Pine guitars revisit the earliest incarnations of Fender instruments, when Leo Fender created the first Telecaster® guitars from the very same tone wood. To maintain the natural beauty of the wood, … [Read more...]
Writer Steve Hochman on the Fender American Design Experience
Fender commissioned Los Angeles Times rock critic Steve Hochman to write about their new Fender American Design Experience, where you can design your own Fender guitar and order it exactly how you want it directly from Fender. Here's what Steve had to say: By Steve Hochman There’s an impending arrival in Amos Heller’s life that pretty much overshadows everything else. … [Read more...]