Brad Kozak, on novelidea.com, recently wrote about going to a music store and seeing a Martin guitar, complete with laminated back and sides, which is a departure from Martin's historically very high quality guitars. The NovelIdea blog is geared towards marketing and branding, so the post is targeted towards that audience. However, it's an interesting argument. For example, … [Read more...]

Peavey has introduced several new guitar and bass products for 2006. They have introduced the Vortex Metal Guitar, the David Ellefson model bass guitar, the Windsor guitar amplifier, as well as several other new products. … [Read more...]

Rickenbacker has announced a new guitar for 2006, the Model 1996. This guitar is part of their vintage reissue line. … [Read more...]

ESP Guitars is introducing 16 new signature series guitars at this years NAMM Show. Included are the Dan Jacobs (Atreyu) model, the Travis Miguel (Atreyu) model, the Alexi Laiho (Children of Bodom) model, the George Lynch model, the Jeff Hanneman (Slayer) model, the Michael Wilton (Queensryche) model, the Micheal Ammot (Arch Enemy) model, the Page Hamilton (Helmet) model, the … [Read more...]

Gibson USA is announcing 15 new electric guitars this weekend at the NAMM Show. Included are the SG Goddess model, the Les Paul Vixen, which are targeted towards female guitarists, the SG GT, the USA New Century Series, the Vegas High Roller, and the Les Paul Studio Premium Plus. Gibson also introduced 6 new acoustic guitars at NAMM. Included are the SJ-300, the Songwriter … [Read more...]